A while back
Ian Moss guest-blogged at the Fredösphere, asking what it
would take to get the public excited about new music.
The conventional way to get noticed is to obey genre discipline. Write
something that belongs in a preexisting category; if it's good enough,
fans of that category will give your work easy acceptance. Many
musicians are comfortable doing this, although some find such sluttish
behavior
despicable.
The other way is to create your own genre. This requires enormous
ability plus an iron will. Expect to toil for years without reward.
Don't be terribly shocked if the reward never comes. If you're lucky,
you'll win in the end. If you're very lucky (i.e., if you're Wagner)
they'll name the new genre after you.
A third way consists of ignoring genre boundaries and creating an
eclectic body of work. If you're good, you'll gain the respect of
those peers who know you, but you'll never receive wide recognition.
Is this "system" fair? No, but human nature being what it is, I just
don't see how fighting it is worth it. There is a vast horde of people
out there whose approach to music is ... well, the not-nice word is
lazy,
but I think a better description is that they simply don't make it a
priority to spend the time wading through music of all genres to find
all possible pieces that fit their idiosyncratic tastes. Thus, they
rely on genres as a filter.
Will modern communications make searching so much easier that genre
discipline breaks down? I want to believe that.
Collaborative
filtering says "yes." The internet's tendency to grease the wheels
of the
power
law says "maybe not."
If you really want to start a new genre, I think you have to look at
what motivates people to give new music a chance. I think new music
works when it acts as a vehicle delivering religion or sex. I really
don't think a new sound will succeed on its own, no matter how novel or
well-crafted it is. If you look at innovators from Wagner to the
post-WWI modernists to Elvis to the Beatles, you'll see it all boils
down to religion and sex -- or most compellingly, a
religio-sensuality. A
sensulotatry.
Read Hanslick's description (I can't find it online) of Wagner devotees
wandering around Bayreuth with copies of the
Ring libretto
under their arms, or
Mark
Twain's experience at the Festival. Think about the screaming,
fainting girls at Beatles concerts. What the heck is going on?
Whatever it is, is definitely is not
merely musical.
I'm no expert, but I get the feeling the same dynamic is at work in
philosophical movements. Think of Wittgenstein's acolytes, or
Steiner's. Even Nietzsche, the most groupie-resistant of them all,
found popular acceptance after madness had wiped his personality clean,
allowing others to read thereon whatever they wished.
I hope I don't sound cynical here; I don't intend to be. Nevertheless,
to encourage the kind of cultish mentality needed to build up a
following, I've resorted to wearing outlandish clothing and making
extravagant claims. Look at
this picture of me
trying out my new persona.